John Lewis Christmas Advert 2024 Cost Of Living. The 2024 john lewis christmas advert opens with our heroine, sally, haring through a john lewis store in the minutes leading up to closing time. Opening in the famous oxford street store, this year’s cinematic ad, entitled the gifting hour, is a tale of two sisters.

If you really concentrate, john lewis’s christmas ad could make you cry. The john lewis ad is the origin for all the christmas advert mania currently circulating on our tv screens.